A recent 2008 J.D. Power and Associates' Motorcycle Competitive Information Study surveyed more than 7,000 new bike buyers on what makes them choose a specific dealership. New unit product selection is the number one reason why new buyers choose a specific dealership, as it has been for the past five years. Following reasons include best deal or lowest price, convenient location, and past experience with a dealership, but these preferences tend to vary amongst buyers of different brand categories. Metric buyers, for example, chose new unit product selection as the number one reason with best deal or lower price and convenient location as second and third. Domestic buyers, like Harley Davidson, also named product selection number one, while past experience and convenient location were second and third. European buyers shared the same preferences of domestic buyers, but placed the most emphasis on product selection of the three brand categories.

Information from: www.PowersportsBusiness.com

With the current economy, many dealerships are having a tough time selling their vehicles. While it may not sell every vehicle on the lot, there is a possible solution: the Internet! Now, a lot of dealerships are already on the web listing and selling vehicles, but not as many as they could if they had the right software and the right web site. Logic series software for vehicle dealerships automates all aspects of operations related to parts, services, sales, finance, CRM, and accounting. With the Internet and this software, you can expect a high-end design with tools and controls allowing you to maximize your sales via your web site and make your vehicles go from FOR SALE to SOLD!

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