Reversing the Trend: Businesses Spending More on Marketing and Less on Site Design

Wednesday, 3 February 2010 05:47 by admin
E-commerce continues to skyrocket. Many leading analysts are predicting that well over $200 billion will be transacted online in 2009 and that number will soar to over $300 billion by 2010. Though more firms are looking to the Net to hike sales and revenue, few are making the right tactical decisions.

Simply put, firms are overspending on site design and development and under spending on e-marketing and search engine optimization (SEO). Faced with limited resources, small and medium sized enterprises must maximize their return on investment (ROI) and that implies spending more money on getting their web site seen and less money on developing bells and whistles for their website.

A top notch website is crucial unlike what many businesses owners believe, web site visitors are more impressed by content and ease of use than they are buy fancy flash elements.
Businesses that overspend on website design and development at the cost of e-marketing and search engine optimization are similar to businesses that open magnificent stores with no doors for clients to get in. If your site isn't seen it will not produce.

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I think this trend makes sense. If people can't find your site, they would never see how spectacular the design is. I think search engine optimization is one of the most important aspects of website development. It's an ongoing process that continually evolves.

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