Social Media Marketing
Social Media Marketing is now part of the mainstream in which businesses and people communicate. Many Companies use social media to spread news, build their brand, as well as keep their customers and prospects informed about news, upcoming events, new products, changes at the company, and more.
Blogging, also referred to Web logs – or blogs, can also allow you or your business to become your field expert via the Internet to thousands of potential customers.
BreezeGo professional staff writers work hard to understand your business and ensure the content we write on your behalf is informative to the reader and highly visible in the search engines. In addition, BreezeGo can create videos, power-point presentations, articles, and other content about your business to channel to the various social media platforms for extending your reach.
Our team works close with our customers to collaborate and uncover important topics to create content for engaging potential customers and achieving higher rankings in the search engines.
As we create the content, selected keywords are combined via text copy, tags, and other mechanisms to ensure search engines find the content. The result is the content becomes part of your website, social media sites, or blog site (the web) – which provides more for the search engines to index about your company.
Facebook fan pages represent a popular tool to showcases information about your company as well as build a targeted fan base. Millions of people post personal or business information to stay in touch with friends – or to channel their business across the Internet. Effective Fan page marketing is fundamental for your online marketing efforts. As an example, a company posts a message, offer, or promotion to its fan page. Fans receive the update to their desktop, laptop, phone or other handheld device. Not only is the brand reinforced, many individuals will share the message with their friends and business associates. As with blogging and other social media platforms, creating a steady stream of content is vital to remain relevant in the search engines and to continuously engaging people.
The basic concept of twitter, messages of no more than 140 characters, requires a solid understanding of how to write a “Tweet,” for the Twitter feed as well as syndication to other sites or services. Twitter provides a good platform for spreading your marketing message to a targeted group of people, your followers. Tweets are limited to 140-character micro-blogs about a given topic. Twitter allows for the exposure of a brand or corporate message to “followers” who elect to receive messages on their Twitter homepage. Just like Facebook, messages can be in the form of news, alerts, offers, promotions or links to pages with more information about your related message.
While companies can have LinkedIn sites, this platform is more about the individual executive or professional who seeks to build a “network” of trusted business professionals. LinkedIn brings traditional networking to an effective online mediuim in a business professional environment. These connected individuals use LinkedIn to gain introductions to other business professionals, or to find experts on a given topic. Individual users can create LinkedIn “Groups” built around a specific industry or category. As the leader of the group, the individual is seen as a trusted leader in the field which helps to build trusting relationships among the other professionals in the network. Another big advantage of LinkedIn is how the bio pages can bring an individuals biography and work history to life, combining the right information of a resume or curriculum with client testimonials, links to recent work or current projects, embedded blog postings, links to a Facebook page and aTwitter feed.
YouTube
Having a YouTube Channel allows a company to create a “Channel” of their own content, which can be embedded on a Website or blog and as well will index in the search engines. Social media and online marketing experts suggest that video search will become the next major medium of consumer social media usage. Simple tools such as personal video cameras and cell phone video cameras, combined with simple editing software, allow companies to write, shoot, edit and post short videos that become searchable content on the Internet in the search engines. Video, combined with social media, transforms this content into viral messages that can be shared via email, Twitter, Facebook, the search engines, and other services.
Bookmarking Sites
Social News Applications (bookmarking sites) represent another opportunity online. These are usually found on such sites and services as Digg, Del.icio.us, Fark, and others. In this model, consumers suggest what their peers should read, as opposed to news editors choosing the relevant content. People who like a topic, video or other report, can give it a thumbs up or other positive vote. The more positive votes a post receives, the higher it ranks. The higher it ranks, the more people who see it. BreezeGo can assure your videos and other company related content make it to these news applications sites.
Syndication
Syndication is what provides continuity among all of these various social media platforms. A business can post a link, photo or message to a Facebook Fan page. Using simple code embedded in the application, the message can then be fed or “syndicated” to Twitter. Both can be embedded on the company’s Website or blog site. Also, the YouTube Channel can be posted to the blog, with links to other content as well. Syndication makes full use of the services available to today’s social media marketer
